Back to Basics #22: Small Business Marketing for Local Storefronts

SMALL BUSINESSMARKETINGFOR LOCAL STORES Here at Internet Local Listings, we focus on helping our small business clients with all of their online marketing needs—social media, websites, and managing local listings for a variety of business directories. This is an important part of your small business marketing plan, because being seen online is integral to your success as a business in the modern marketplace. And, as you know, it can be a bit confusing and time-consuming to handle all this on your own. Having help is a great asset in this case.

However, what we aren't able to help with is the management of your storefront. That might sound obvious, but an important aspect of small business marketing that many people overlook is the effect that a storefront's appearance can have on a customer. You already know that first impressions matter when you're on a job interview or first date, and the same can be said of a customer's first visit to your business—a store's appearance can have tremendous influence over whether a person chooses to return or not. In this article, we'll talk a bit about how appearance can affect a customer's decision to purchase or leave, as well as how keeping your store beautiful can help create more online interactions and engagement.

A Storefront's Appearance Matters.

According to a study done at Retail Customer Experience, more than two-thirds of the surveyed group had avoided a store simply because the storefront was unattractive, outdated, or dirty. Although it might be a bit difficult to make a building look newer than it is (particularly if you share the building with other offices and have no control over renovations), it's always possible to keep the inside of your store looking neat and tidy.

pretty-store

Image from I Loved New York.com

Keep the Place Smelling Fresh.

Aside from keeping your store's appearance tidy and clean, you're going to want to make sure it smells okay. This might seem as obvious as keeping it clean, but if you're, say, a car mechanic and you're used to the smell of oil, you might not realize how off-putting it can be to some people. While you obviously can't control the smell of the vehicles you're working on in your shop, you can control the smells in the lobby. Brew some fresh coffee. Set up snacks. Keep everything wiped down and clean; keep the doors to the shop closed to prevent extra noise and smells sneaking in. Finally, you may want to use this as an opportunity to promote some great-smelling air fresheners!

This goes for any industry, however. Even if you run a bookstore (and many people love the smell of books), make sure that everything is clean without overdoing it on the “chemical” smell.

The “First Ten Feet” Rule.

According to Rick Segel, author of Retail Business Kit for Dummies, you must offer a price-sensitive incentive for customers to continue shopping within the first 10 feet of the door. For example, this could be a special offer you're running, a promotion for your store's top-selling product, or even a poster board offering information on local community events. Whether you're in the business of selling auto parts or you offer home cleaning services, you can always find some related community events or classes that would appeal to your clientele. Don't be afraid to get creative—have some of your customers asked questions about the availability of a specific product? Have they asked where you could learn more about your business? Maybe they just simply get lost on the way to the bathroom! Do whatever you can to help them feel welcome and at home in your store, and they'll be likely to remain long enough to explore. Plus, you may just earn yourself a repeat customer!

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Maintain Your Store's Fixtures.

Sometimes your store is clean, your employees are welcoming, and the place is set up to draw the customers in—but people just aren't staying. You're confused and you're wondering what could be going wrong.

  • Take a step back from your store. Walk into it again as if it were the first time you'd ever set foot in it. Now, you're probably so used to it that this will be difficult for you, but try really hard to place yourself in your customers' shoes. Here are some key things to look for:
  • Are your displays are neatly arranged? Do they look up-to-date? An old, faded poster or a messy stack of “clearance” products might make your store look disorganized.
  • Do the lights seem too dim or too bright? If they're too dim, it might make your store look unwelcoming or shady—which is, naturally, off-putting to customers. If your lights are too bright, it can make customers feel uncomfortable, too, because who wants to feel like they need to wear sunglasses inside of a store?

Finally, make sure your staff is friendly and welcoming.

Make sure there's always a manager or knowledgeable person available to answer your customer's questions. And of course, ensure everyone looks his or her best to keep with the professional appearance you've worked so hard to instill in your store.

The wonderful part of keeping your storefront clean and inviting is that it will cross over into the online realm. People will be happy to leave you positive reviews. They'll want to follow you on Facebook or Twitter to see what your new specials are. They'll refer friends and family. Remember that this is all part of the bigger picture--getting the word out about your fantastic business!

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Small business marketing is complex. It's a mixture of online finesse as well as a little bit of good, old-fashioned business skills. While the marketing experts at Internet Local Listings can help you with the internet marketing part of the equation, we can only offer tips for the local aspect of it! We hope you've found these helpful!

If you have any tips or suggestions, leave them in the comments below! And be sure to subscribe for regular updates from our small business marketing blog.

Back to Basics #15: Do it Like a Small Business SEO Company

small business team seo company By now, you’ve probably read a number of articles about how you, as a small business owner, can learn how to do SEO to benefit your own business. You may have read about how important it is to be on Twitter or Facebook; you probably saw studies claiming that a specific keyword density is key to ranking well; you may even have considered buying links to get more traffic.

It can all be confusing. It can be expensive. And honestly? It sometimes doesn’t seem like it’s worth the effort, does it?

Well, we’re here to help you out. In this post, we’ll show you five easy ways you can get involved with your company’s marketing campaign just like a small business SEO company would do. With these tips, you’ll begin to see results that definitely pay off.

plagiarism comic

Image courtesy of: Olive Harvey College Library Guides

1. Make friends with Copyscape. Are you writing your own content? Have you tried optimizing your front page or started a blog? You'll definitely want to look into using Copyscape. For no cost, you can enter your site's address and Copyscape will scan the web looking for plagiarized text. If your blog or site content have indeed been plagiarized, it can hurt your rankings. Furthermore, if you're using references in your writing, you might want to run your text through Copyscape. The last thing you need is to be blamed for plagiarism from your end. Make sure your content is 100% original all across the board, and you'll be better off for it.

2. Make content easily shareable. When people read an article and enjoy it, they immediately look for the “share” button. They want to tell their family and friends about the great thing they've just read. It would follow, then, that if you don't include sharable links at the end of your post, you've just potentially cost yourself thousands of views. Be sure to make it easy for your visitors to share your content to all the most popular social media platforms, and you'll notice that your content will be shared more frequently. If you need help figuring out how to set this up, there are plenty of tutorials around the internet as well as easy-to-install plug-ins for blogging software such as Wordpress.

3. Get your customers involved through reviews. We've written about this in the past, but it's so important that we feel we should reiterate here: your customers need to be involved with your company through reviews. There's a fine line between asking and encouraging your customers to participate willingly, and pushing your wishes in their faces aggressively. You can encourage customers to leave reviews by putting a sign up in your store, offering a coupon as compensation, or even provide a free service with proof of a positive review. Reviews not only help people searching for your services find your store, they also help you stand out in the crowd. Searchers nowadays rely on sites such as Yelp to help them make decisions about which business they want to give their money to. Don't let this opportunity slip through the cracks—you'll be surprised at how much good reviews can help.

pay per click advertising for small businesses

4. Consider PPC (pay-per-click) advertising. If you're just getting your business off the ground, we'll be honest: It can take some time for Google to start picking it up and ranking it. But that doesn't mean that you can't make the most of the time in between. You can purchase ads from Google for only a few dollars a day and they'll appear alongside search results related to your keywords, helping guide visitors to your site. Google ads allow you to get the word out about your site in ways that organic ranking can't; at least not in the beginning. Check out Google's free keyword planner to take a look at keyword suggestions you can use in your ad campaigns.

5. Try your hand at video advertising. A big part of advertising nowadays is visual. Think about it: If you're on Facebook or Twitter, you probably share images and videos all the time! That's why it's important that you get into the habit of creating media content for your company's social media sites. People are much more likely to share media than they are to read through a “wall of text”. Furthermore, video advertising helps a lot with SEO and ranking. Google gets strong ranking signals from videos and the keywords used in them. Even if you don't have a big media budget, you can still put together helpful “how-to” videos or showcase happy customers recommending your products and services.

You can do it like the SEO companies!

With these tips, you can easily dip your toes into the waters of advertising and marketing. It might sound cliché, but if you don't start small, it'll be too much for you to manage all at once and you'll feel as if you're drowning. You can do it like the small business SEO company professionals by trying these few simple tips! And as always, if you need help and advice, Internet Local Listings is here to help. We offer everything from business listings to custom content to personalized websites! Visit us here for more information.

Any other tips you can think of that we missed? Let us know!

Has your Business Claimed an SEO Business Listing (US)?

local-seo-business-listing-us As we’ve discussed in previous articles, it’s absolutely necessary that your small business is listed consistently, clearly, and correctly across the internet. In order for your customers to find your store (or at least obtain your contact info if you work from a private address), they must be able to find your business listing on every search engine. If some of your customers use a search engine other than Google (and trust us, it’s guaranteed some will), a different local listing will appear by your name. So as you can see, you only make sure your listing is correct on Google, you’re going to run into some problems down the road. In this post, we’ll talk about the “3 C’s” of your local listing: Consistency, Clarity, and Correctness.

Make sure your small business’s SEO business listing is consistent.

Have you changed storefronts? Has your address changed in the last year or so? Did you just lease a new office? If you have, then you’re going to want to make sure that your new address is listed everywhere. You might change the address on one listing, while leaving another listing with the old address. And, unfortunately, if you start confusing the search engines with multiple addresses under the same business, you run the risk of hurting your rankings. This isn’t to say that you can’t have multiple addresses under the same business listing, however: If you run a business with three locations in your local city, you can specify this in your Google Places for Business page and make sure that all of your stores will be found.

So before you post your SEO business listing, make sure that:

  • You’ve gone through the proper channels to make sure that your business has an address listed.
  • That the current addresses are listed across a number of sites.
  • That your address is hidden properly if you need to hide it. Make sure it is hidden across all listings if this is the case!

An SEO Business Listing must be clear and easy to understand.

You’ve probably seen it before: A restaurant has a description on Yelp or Google, trying to entice customers with their eclectic menu and exciting happy hour. But the listing is full of gibberish, words are misspelled, and random nouns are capitalized because… well, who knows why? All of this takes away not only from the professionalism of the company, but from the ease of reading as well. Customers are less likely to visit your establishment if they can’t decipher what you’re trying to tell them. Therefore, you have to ensure that your business listing is clear and concise. Tell your customers that you have a great happy hour, and tell them that you’ve been in business since 1983 and have the best burgers in town—but you don’t need to list your whole menu and ramble on about every little detail of the atmosphere. Let your customers become interested through your description and find out for themselves how great you are when they visit.

Before you let your listing go live, be sure to do the following:

  • Check to see if your listing is too long. You might be interested in sharing every detail of your business, but your customers just want pertinent information.
  • Make sure you’re clear in your listing: Is everything spelled correctly? Have you clearly stated where your establishment is and what it provides for its customers or clients?
  • List all the information you’d want to see when you search for a service. Hours of operation, address, phone number, website, email, and a few sentences about how wonderful you are should all suffice.

Above all, make sure your SEO business listing is correct.

You can have your address listed across all major directories and listings, and you can write the best description in the world for your company—but if you have incorrect some information hidden in there, it’s all for naught. And, even worse, fixing an error of this magnitude is a pain. Before you press “submit” on any of your listing forms, make sure that you list all your most important information correctly. A great tip is to make a list before you start. What do you think is most important for your customers to know? Make sure to include it on you listing. If something can’t actually be listed, make sure that you provide a phone number or another way of contacting you so that customers can still get a hold of you if they have questions.

Before you press submit on your business SEO listing, make sure:

  • You’ve made a list of all the information you want to include for your business.
  • You’ve spelled everything correctly and included your most recent company info.
  • You've filled out complete information and no partial addresses, phone numbers, or business hours!

With these tips, you should be able to create well-rounded, effective, and helpful SEO business listings. Your customers want and need accurate information—and as a small business owner, it’s your job to make sure they get it. Your accurate listings will also make sure that your site (or at least your Google Places for Business page, if you don’t have a website) ranks higher in searches. You can’t go wrong with these strategies!

As always, if you’re simply too busy to manage writing content, listing your sites across the internet, or updating your website/Google Places for Business page, you can ask Internet Local Listings for assistance. We have over 50 years of combined experience in the SEO industry and would be happy to help you with whatever services you need. From social media marketing to building you a custom website, we have the skills and expertise necessary to get your small business site visible on the internet. Call or fill out a contact form today for more information on your services—or feel free to start building your own SEO business listing using these tips! Be sure to subscribe for more updates.

Watch a video about this topic and share with your followers!

[youtube https://www.youtube.com/watch?v=8FaonEFnLkc?list=UUoyXcgTDuuRojwPEcfNKELw]

Back to Basics #10: 3 Things You Need to Know About Local Marketing for Small Businesses

local-marketing-for-small-businesses Welcome back to another Back to Basics post! In this article, we’re going to talk a bit about a few simple things small businesses need to know about local marketing success.

When a brand is competing on a local level, it doesn’t need to focus on the same things that a national brand does. This much is probably obvious, but let's go over an example to make sure everything is clear. So let's say you’re an auto repair mechanic working in Wheelsville. (Hey, it could happen.) When people search for an auto mechanic, they might just type in “auto mechanic”--a simple, straight-forward query. Google is smart enough that they’ll bring up nearby results based on the searcher’s location, which could be one of a few cities in the area. But if the searcher is in a particularly small area or needs to find a service in a very specific location, they might type in “mechanic in Wheelsville,” and this time, Google will bring up all the most relevant results specific to Wheelsville.

What does this mean for you?

Simple: You need your address and listing optimized in order to get the best placement on search engine result pages. And to help you do this, here are 3 things you need to know about local marketing for small businesses—and they’re easier to get the hang of than you think!

3 Tips for Local Marketing Success!

1. Check and cross-check listings for accuracy. You won’t believe the number of business owners who are completely unaware of the status of their listings. Thousands and thousands of unclaimed listings exist on the internet—from listings on popular sites such as Google Places, to directories you’ve never even heard of (but that should still be used correctly). Use our scanner here to see if your site is listed correctly. (We promise, it won’t bite. Or lead you to a scary abyss.)

2. Local marketing is all about reviews. So get them from as many customers as possible! Offer an incentive for those who want to leave a kind review—a coupon, a complimentary treat, or a free tune-up. Whatever you feel you can offer to a customer for a review is a great way to get them to participate. Search engines derive relevancy from fresh content. For local businesses, some of the best signals you can give to the search engines are great ratings for your locally-listed business. Not to mention, when other customers stop by and read your ratings and reviews, they’ll be pleased with what they find, and of course, enticed to stop in and experience it for themselves.

3. The people who understand local marketing the best are the people who connect with customers. How can you easily (and cheaply) do this? You can pick a few social media sites to join and update regularly. By connecting with your customers via Facebook, Twitter, LinkedIn, or any other social media platform of your choice, you can be sure that customers will always be able to find you. This way, when people search for your business online, they’ll have a good chance of finding your social media sites as well. Basically, the more places you’re listed, the better—people will find you instead of your competitors.

What if you don't have the time to invest in learning or implementing local marketing techniques?

Now, none of this information is particularly ground-breaking. It’s not going to shoot you to the top of the search results overnight. What it will do is give you a great head-start on local marketing for your small business. The sooner you get your business listed consistently, get your customers reviewing your business, and get started connecting with customers via social media, the better.

However, we understand that many small business owners don’t have the time to invest in local marketing strategies. If you’ve read through this article and decided it simply seems like it’s going to take too much of your valuable time, we hear you. Internet Local Listings has over 50 years of combined experience helping small businesses succeed at local marketing. If you feel that you need a helping hand, check out our affordable packages and join thousands of our other satisfied clients across the US and Canada!

If you liked this post, find more news here.

Back to Basics #9: Local Listings for Small Businesses with no Physical Address

google-places-for-small-business

google-places-for-small-business In Back to Basics #6, we covered the importance of small businesses being listed across local directories such as Yellow Pages, eLocal, Brownbook, Manta, White Spark, and others. This process is easiest to do for those businesses that have a brick-and-mortar store: A boutique, hair salon, supply store, or car repair shop, for example. But what if you’re a contractor working from your home or you provide virtual shopping services? You don’t want to list your home address because you live there and want to keep that information private—so will you still be able to list your business effectively so that your customers can find you?

Listing your business without an address: Not as difficult as you think.

The great news is that it’s perfectly acceptable to Google to list your small business without an address. Now, this isn’t to say everyone should do this—first, think of your industry. If you have a store, you will want to make sure that your customers can find you; in this case, it's a pretty straight-forward decision--leave your address visible. If you are a mobile notary or car washing service and you have a small office but you also serve your clients away from the office, you may choose to indicate that as well. If you work from your own home, it’s understandable why you would want to keep that information private. So as you can see, it all depends on what you deem to be the best for your particular set of services.

Once you’ve made your decision to keep your small business’s address hidden from Google, the next step is filling out your listing. In the next part of this post, we’ll discuss filling out your Google Places information.

Filling out your Google Places Page information

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As you can see, when you set up your Google Places page, you have the option to check a little box that says you deliver services to an address. This would be the choice that you would want to make if you wanted to hide your address. If you also serve people from an office, you can select the “I also serve customers at my business address” box to show that you do both.

You can find all of this information on your Google Places page when you edit your address. It can easily be changed whenever you choose—so if you make a mistake or want to come back later and change things, it’s simple to do.

Hiding your address on other local directories

As we discussed, Google isn’t the only place you’re going to want to list your business. Other places such as SuperPages, HotFrog, Localeze, and eLocal will also have options to hide your address. When you claim your business listing, you can opt to leave off your address to ensure you keep your private information private. You may have to do some more searching on these sites—it’s not always apparent right away where these options are.

Now, in the past, there has been some debate as to whether Google will penalize any business that hides their business. Some articles claim businesses that provide services such as plumbing MUST hide addresses or risk disappearing from search results; others claim that every home-based business must keep their address visible or risk disappearing from search results. But these are now old articles, and this system has been in place long enough that it doesn’t seem to be much of an issue anymore.

The important point to remember here is that some business owners need to hide their information for safety or privacy reasons. This should not interfere with your rankings, and it is certainly not intended to be a way to punish small business owners who want to keep their information private. It’s there to protect you—so if you want to keep that information hidden, do not be concerned about it affecting rankings.

Getting assistance with local listings for small businesses

Whether you do or don’t want to hide your business’s address, Internet Local Listings can help you ensure you’re making the most of your listings. We ensure all data is optimized for your industry and listed correctly across all the most popular directories. If you have concerns about privacy, we’d be happy to work with you. After all, everyone should be able to rank on the first page if they work hard enough for it—whether or not they have a physical address to list. Give us a call at (888) 770-3950 or fill out our contact form today to get more information on our services. Let us know what we can do for you!

Why Small Business Marketing is Essential in 2014 and Beyond

small-business-marketing-in-2014

small-business-marketing-in-2014 Getting the word out about your business has always been your top priority. As a small business owner, you already understand how important marketing is—whether it's word of mouth, fliers, direct marketing, or running local advertising campaigns, you know that you have to get the word out or your numbers suffer. But what many small business owners don't take into consideration is a marketing plan. And without some type of marketing strategy, you'll likely become frustrated, not knowing whether your efforts are paying off.

This is the primary reason that small business marketing is now non-negotiable. In 2014, we have a number of options to help us determine how and where to market to our clients: social media, blogs, video marketing, online local business listings, Google Places, and more. With all of these tools at our disposal, is there any excuse not to have a marketing plan in place?

No, there isn't. In this article, we'll talk a bit about why small business marketing is essential in 2014 and beyond. When you understand just how effective marketing is for your business, you'll have a better foundation to grasp the concepts of beginning your own marketing campaign.

Small business marketing is the only way to get the word out.

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You've heard of companies like Microsoft, Twitter, Facebook, and Apple. Why is that? Because they have a massive consumer base and they have massive marketing budgets. Their ads are fed to you frequently to ensure you know what the company is up to, and they make sure that their products stay up-to-date and relevant.

Now, you're probably thinking, “Well, I don't have that kind of money to spend on an advertising campaign!” and you're probably right. Most small business marketing budgets are scant. And that's okay. You don't need a ton of money to start seeing returns on your efforts. As we've discussed in previous articles, you can implement social marketing strategies for very little money, and you can get started with blogging completely free of charge. The best thing about this type of marketing is that you can begin to spend money whenever you like to boost your efforts. Want to place an ad on Facebook? You can spend as little as $5 a day to promote your business. Want to pay for a domain name and host your blog as a website? For less than $20, you can grab a domain name, and hosting can be as low as $3-5 a month. There's no reason you must feel like you are required to spend thousands of dollars just to be seen online.

When you get the word out with small business marketing, you begin to build your audience online. And that's the #1 most important thing.

In 2014, traditional networking is still important.

traditional-marketing

Networking. It sounds like a buzzword, and to some extent, that's what it's become. That aside, you should never underestimate the power of networking. If you go to local business expos, connect with influencers on Twitter and Facebook, and simply ask your customers to refer you to friends and family, then you're already networking. If you're not networking and these activities don't sound like they'll increase your sales, then think of it this way: you're building a strong reputation and a sturdy foundation of support and availability for your clients. And that is absolutely essential.

The easiest way to get started is to simply ask your customers to review you on Yelp and Google. This has the added bonus of sending “relevancy” signals to Google, helping you to rank higher. Many customers would be happy to submit positive reviews when asked, but they often don't bother to go online and leave reviews otherwise.

You can also get started on Facebook and Twitter for free. Place signs around your office or store that tell customers where they can find you online. Ask friends and family to spread the word. None of this will cost you a thing, except maybe an hour or two of your time to craft the signs!

Are press releases outdated? Nope. Not even close.

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Spread the word about newsworthy business developments: A new product, a sale, or a special event your company is attending or hosting. Try to send out a press release once a month to keep the word about your company relevant and fresh. This can cost money if you choose to promote your company online—you can pay anywhere from $120 to upwards of $250 to have your press release promoted on popular sites. But you don't have to do this. Small business marketing is all about leveraging your local connections. Talk to your local newspaper or ask to be on the news or featured on a radio show. You can talk about your new products or even offer customers a special discount if they mention your interview or article. By doing this regularly, you can easily make a good impression on your local community.

The new way of connecting to customers: Videos.

YouTube logo small business

Many small businesses specialize in a specific, niche service: Plumbing, dog grooming, notary services, etc. Think of how you felt when you first started learning about your industry. You probably felt overwhelmed and looked to professionals for guidance. Or consider how you feel when you want to save money and try to take care of things yourself—fixing a pipe or cleaning your roof, for instance. Many people look up tutorials now on YouTube.

This might seem counter-intuitive to teach your customers learn how to help themselves, but it is actually a great way for your customers and company to share a dialogue. It establishes you as an authority figure and expert in your industry. Plus, taking the time to create a video tutorial for your customers shows that you spend time thinking of their needs—and customers truly appreciate that. Finally, videos on YouTube, when properly optimized, send strong relevancy signals to search engines, and that helps your website rank higher.

And there you have it. Small business marketing is essential in 2014. You need to network to connect with clients. You need to create content to stay relevant on search engines. You need to connect with customers in new and innovative ways. As the internet grows more content-based, your small business will have to keep on top of these trends to ensure your customers are still finding you.

If you need assistance with any small business marketing services, Internet Local Listings is always here to help. Simply contact us here or visit our site for more information. We have a special running right now, too—so act fast and save money while you start bringing in more customers!

Back to Basics #6: Why Small Business Listings are Essential for Local Businesses

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Note: If you’re an internet marketing expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here.

If you're a beginner, we welcome you to read our Back to Basics series to learn more about internet advertising and small business marketing.

And be sure to follow our blog for posts delivered to your inbox!

 

Today, people search online to find their favorite businesses—whether they’re looking for a new place to eat dinner or they need to find a reputable salon, they’re far more likely to use a popular search engine to browse through their options than they are to do offline research. After all, with access to a computer or a smart phone at nearly every moment of the day, there’s no reason for people to locate a phone book or a business directory just to give you a call. It’s a waste of time! (And, while we’re at it, a waste of trees and ink!) For small business owners, this means all company information must be made available across a wide range of local listings online to ensure customers can find your site.

As of June 2014, nearly 69% of global searches were conducted on Google. That’s a huge number! But you may be wondering why Google is the top choice for most users. There are other search engines out there, so what gives?

It’s really quite simple. When someone searches for a local business or service, Google combines relevant search data with maps, store hours, site information, and more to create a virtual company profile. It’s visually appealing and easy to use. You can find exactly what you’re looking for with only a few clicks.  If you don’t have your business listed with Google (or across any other major small business listings online), you run the risk of your potential customers going to your competitors rather than your store.

So here’s the fast and hard truth: small business listings are essential to the success of your business.

Especially for companies who have a lot of competitors. Even if your company has been around for years and has a lot of word of mouth advertising success behind it, you need to be listed online. It’s simply the easiest and fastest way to appeal to new customers. Furthermore, even old customers might want to look at your website, look up your phone number, or take a peek at your store hours, and the best way to find those is through small business listings on Google.

Don’t believe us? Here are a few facts that will definitely change your mind:

59% of consumers use Google every month to find a good business. And of these consumers, over 70% value what they find in the results. This data can’t make it any more clear: if your business doesn’t show up in a local search, you’re missing out on people who are not only trying to find businesses like yours, but you’re also missing out on people who are very likely to trust your listing and stop in to your store. Consumers are looking monthly—be there for them.

74% of searches for small business listings take place on Google. Consumers are choosing to look through Google before any other online listings--There are even different listings available for your business depending on your country! And yet, Google dominates the searches, so you need to be absolutely sure you’re listed on this search engine powerhouse!

Claim your small business listings on Google to give yourself a competitive edge. By claiming your listings on Google, you give yourself a huge advantage over your competitors who haven’t done so. You can not only link to your site, but you can add pictures, let customers leave reviews for you, and improve the likelihood that your business will be found when customers search for products or services related to your business. It’s just common sense!

But Google isn’t the end-all, be-all of small business listings.

The success and prevalence of Google is obvious in this situation. If you do not get listed across Google, you’re doing your small business a disservice. But there are other places people look, too: Superpages, Yelp, WhiteSpark, Manta, eLocal, Brownbook, Yellow Pages, and many more. It can be time-consuming to make sure you’re listed consistently across all directories. Furthermore, it’s helpful to have your content optimized to ensure people can find you under your choice of keywords.

At Internet Local Listings, we’d be happy to help you out with this entire process, getting you listed across all directories and small business listings. Whether you choose to use the info you’ve found here and give it a go on your own, or you’d like us to help you with your marketing efforts, we hope you’ve enjoyed this article in our Back to Basics series!

 

Read more Back to Basics for Small Businesses:
1. What is SEO?
2. What is Social Media?
3. What is Organic Ranking?
4. Why Your Company Needs a Digital Marketing Firm
5.  Blogging for Beginners