If you’ve put the time and effort into SEO practices such as blogging, listing your store in directories, and promoting your store on social media, then you know how important it is to keep track of your progress. You need to see if your efforts are paying off, after all—why waste energy and perhaps even money if you don’t see any positive results? There are a lot of reasons to keep track of ranking data, but if for nothing else, you'll want to know to make sure that your marketing campaign is going in the right direction.
So, with this in mind, what is the best way to follow your website’s ranking progress? In this post, we’ll go over a few ways you can do this without knowing a lot about SEO, coding, or even marketing.
- Google Analytics. You can sign up for a free account with Google Analytics and have most of the hard work taken care of for you. All you have to do is insert a simple code into the “header” section of your website and Google will begin tracking all the visitors! You can see where they’re coming from, how long they’re spending on your site, which pages they’re looking at, and more. But perhaps the most valuable thing in terms of rank checking is being able see which keywords clients are using to find you. And if you’re paying for ads, Google Analytics will also show you which paid keywords are helping people find you. This is simple, cost-free, and a very powerful way of keeping track of ranking data.
- Search and find method. If you’re not as technically inclined, you can definitely do a simple search and see if your site is pulled up. Now, this is inferior to using something like Google Analytics because you will have to type in every keyword that you want to check. Analytics, on the other hand, might find an obscure keyword or phrase that searchers are using to find you—ones you may never have thought of. But if you're still set on searching for terms on your own, then take comfort in the fact that it’s possible to check choice keyword rankings simply by Googling and seeing if your site appears. It’s best to then keep track of your progress by searching once every two weeks or so and logging position in an Excel spreadsheet.
- Find a reliable page where you can download or utilize a rank checker. Sites like moz.com and alexa.com allow you to check your rank with their online tools. It’s easy to use them—simply type in your URL and view your results. The only downside to this is that to get the in-depth stats that you’re looking for, you’ll have to pay. With Moz, it’s free for 30 days, and then $99 a month; Alexa also offers a free 30-day trial with tiered plans available after the trial ends, starting at $9.99 a month for the basic package and going up to $799 a month for the most advanced package.
- Talk to a web developer. If you want the best results but you don’t know how to use Google Analytics, and don’t want to pay for an extra service such as Moz or Alexa, your best option is to talk to your web developer. A good web developer can set up your Google Analytics account for you and show you how to follow your website’s ranking progress, or they can prepare special reports for you. This is part of a web developer’s job, so if you’re already paying for someone to handle the coding for your site, you can have them handle rank reporting as well.
- Call us. At Internet Local Listings, we take care of compiling the ranking progress reports for you. Any time you want to know about your website’s standing, we’ll run a ranking report and email it straight to your inbox for you. Everything is presented in an easy-to-read format, complete with comprehensive details. It’s rewarding to see all that hard work paying off—and you deserve to know where your site stands. And, the best news of all: It’s included with any of our packages!
Finally, if you want the full website experience, you’ll be pleased to know that we also build premium websites for our clients. If you choose the website package, you’ll get to have professional web developers working on your site to ensure it ranks well. Google Analytics can easily be implemented by our team, so you’ll never have to worry about figuring out code. View our pricing and plans here or simply fill out a contact form and we’ll get back to you as soon as possible. We’ll happily work with you to make sure you reach your ranking goals!