New Social Media Trends You'll See in 2015

Social Media Trends in 2015

As the year 2014 draws to a close, many of us are looking forward to a nice, relaxing holiday. And it's well deserved--2014 was a busy year for us! But for marketers? Marketers tend to struggle with letting their brains completely relax, and so are already looking ahead to 2015 and analyzing social media trends to figure out how to plan an even better marketing strategy. So let's talk about marketing with social media. What can we expect to see in 2015?

While we don't think we will be seeing tons of innovation (more on that below), we will see an increase in what's already becoming popular: More visual content and more mobile content. Let's take a look at some examples:

E-Commerce will take off

E-Commerce

 

Image courtesy of Mashable.com

Earlier in the year, Facebook and Twitter began playing around with “buy” buttons that appeared alongside content. This made it so that users could easily make purchases with just a few clicks, and they'd never even have to leave the network.

And guess what? It seems they're doing pretty well with it.

You can expect this to continue into 2015, with many advertisers pushing hard to integrate this strategy in the top social media sites. By sticking that button in there, it not only increases the likelihood that someone will purchase something from your website, it also gives hard sales numbers for analysts to keep exact track of data. Before, this wasn't possible. And considering that currently, over half of all mobile searches lead to a purchase, you can see why it makes marketers so giddy. So if you want to be on top of the e-commerce trend, you're definitely going to be ready to implement these changes in the coming year.

Social media marketing will be even more popular

Social_Media_Marketing

 

Content strategy was a central theme to marketing in 2014. And guess what? It's going to be sticking around for 2015. But this time around, marketers are going to press for a content strategy by leaning heavily on social media distribution.

What does that mean? Basically, there were a lot of companies that created content in 2014, but a good percentage of them didn't bother to amplify this content through social media channels. And to be honest, that's just silly. Promoting your content through popular social media platforms should be your primary goal in terms of content marketing. Your reach and visibility is greatly increased through social media. If you need more proof, you can read more here, here, or here. Take your pick :)

You're going to see even more new networks

elephants-being-social

 

Yes, we know, we said right away in the article that there wasn't going to be a whole lot of innovation. So you might be wondering: If this is the case, then how can there be so many new social networks popping up? Ello, Yik Yak, and many others have burst onto the scene, so what gives?

Well, there's always going to be someone new, someone trying to take a slice of the pie that is already being shared between social media giants like Facebook, Twitter, Instagram, and Pinterest. But will they last? Many of these new sites promise true privacy (and this is a draw to many with all the recent privacy breaches), but even if they deliver, it's still incredibly difficult to make a dent in the already over-saturated social media scene. A large number of new social media platforms end up feeling incredibly empty and lonely, which directly goes against the primary reason people use social media in the first place: to be social!

So while you're going to see lots of new, shiny sites to sign up for, don't worry too much about being on top of every new trend: Many aren't going to last. It's still worth it to be aware of the trends, though!

Have you noticed any other social media trends that you think are going to be big in the coming year? Let us know in the comments!

Mobile Marketing Tips for Small Businesses

Mobile marketing tips for small  businesses Today more than ever, it’s important for small businesses to optimize their websites for mobile access. According to statistics released by Strategy Analytics, as of 2012, more than one billion people used smart phones to access the internet. But to be brutally honest, sites that aren’t optimized for mobile devices load slowly and look terrible—and smart phone users immediately leave a site if this happens to them. And can you blame them? If you are browsing the internet, you don’t want to have to feel like you must solve a puzzle in order to use a website! So if your small business website isn’t optimized for mobile, that is a lot of potential business you’re losing out on. What can you do to remedy this?

In this article, we’ll take a look at three great mobile marketing tips for small businesses.

Mobile Marketing Tip #1: Responsive Design

As mentioned above, mobile web design needs to be implemented in order for smart phone (or tablet) users to browse your site effectively. Responsive design is a type of web design that detects which device a user is using to access your site, and adjusts the screen accordingly. This reduces load time, simplifies form submission (who likes typing out tons of information on a phone keyboard? No one, that’s who), and makes the site look professional and clean no matter how your visitors are logging on. Your customers deserve to have the best experience possible, and you owe it to them as a professional business owner!

Mobile Marketing Tip #2: Optimize Your Social Media Accounts

According to Constant Contact, up to 91% of local searchers use Facebook to find business online. When you sign up for Facebook as a business, you can fill out your location, business hours, phone number, and any other important local information. When a visitor finds you via search, they’ll be able to see all of this information displayed neatly on their mobile device. Setting up a Facebook account is easy—it takes fewer than 10 minutes to get the basics down. Plus, it’s free!

Setting up Twitter is also simple. You can localize your Twitter profile by filling out the “location” section, and add your website or contact information in your profile header. Many people search on Twitter for businesses, so make sure that you can be found easily and quickly by completing your profile fully. Like Facebook, Twitter is also free to use.

The bottom line? If you’re not on Facebook or Twitter, you could be missing out on a large amount of mobile traffic. And because both platforms are free, there’s no excuses!

For more information on social media marketing for small businesses, check out our article here: Developing Successful Social Media Strategies.

Mobile Marketing Tip #3: Opt-in for Text Messaging

This tip is a bit tricky, particularly for small businesses just getting into mobile marketing. You can allow your customers to opt-in for text message alerts. But here’s the catch: text messaging is pretty private, even if the customers DO want to sign up for alerts. So texts should only be sent when you have something better than normal to offer—a 24 hour sale, a limited inventory, or for a limited-time item that’s almost sold out. Allowing someone to opt-in can be a great way to get a customer back into your store and purchasing your products, but you have to remember to respect their boundaries.

Check out this resource to get started on building your website with responsive designs:

http://www.cio.com/article/2387279/developer/7-tools-to-build-websites-using-responsive-design.html

Or you can always visit Internet Local Listings and check out our websites. With our premium website packages, you’ll get 100% customized websites that look professional and are completely mobile responsive!

Do you have other suggestions for mobile marketing tips for small businesses? Leave them in the comments below!