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We’ve all been there: You’ve been working hard and trying to remain positive. You’ve been diligently maintaining your blog or vigilantly replying to customer reviews and encouraging engagement on social media.
But growth has been slow.
And one day, you wake up, and it hits you: You’re tired. You’re frustrated. You’re completely discouraged and don’t know what to do.
How to stay motivated when you’re feeling sad
Everyone is motivated by different things. Some people like watching happy movies. Some people look up inspirational quotes and pin them on their office walls. Still others turn to family and friends to support them during tough times. These are all great ways to stay motivated—personal connection and fostering positive feelings are some of the most basic human needs. Fulfilling these needs tends to put you back in the frame of mind to concentrate on your goals again.
But it doesn’t necessarily erase or push away those bad thoughts. And it certainly doesn’t make you feel like blogging or marketing again. Here are a few things you can consider to help you get back into the right frame of mind to take steps forward once more.
Perhaps you’ve been in the wrong frame of mind for a while. Maybe your marketing strategy isn’t panning out because there’s an element to the unique formula for your success that’s missing.
Picking up a book relating to your problem can do just the trick. An author might tell a story about when they were discouraged and how they overcame it. They more than likely have some good advice to consider. And while this is all anecdotal evidence, it’s still worth it to read and consider what others have to say. Reading allows you to reframe discouragement into a fresh new view on the problem.
So you’re not a Pulitzer Prize-winning author. That’s okay. Sitting down and making a list counts as writing, as does writing an entire blog post. Something as simple as starting with “What frustrates me right now” and just free-writing your feelings can help you sort out your thoughts. Many people find writing to be cathartic, even if they don’t bother to publish their writings, or never even show anyone! This is what the point of a diary is, after all. But it can be useful for anyone, not just pre-teen girls.
Re-visit great times in your company’s history.
Did you host a BBQ once that was a great success? Did you hold a promotional event where a lot of customers showed up to your store and left happy? Can you remember how you felt when you first cut the ribbon at your store’s grand opening? Do you still have that first dollar you earned framed on the wall?
All of these things can evoke a positive emotion in you. It helps you remember that your hard work does pay off. You’ve had successes and you’ve had failures. You’ve had ups and downs. That’s okay—everyone does. Celebrate the times you’ve felt truly proud of your business and your successes, and soon you’ll remember why you do this in the first place. It’s a labor of love!
Ask yourself what you’ve learned from your failures.
It is painful to think of the times we’ve failed: We released a product that fell flat. No one responded to our call for reviews. Worse, a customer lambasted you in a public forum despite you trying your hardest to please them, and you just can’t get them to change their mind or give you a second chance.
Well, you can’t please everyone. And there is no guaranteed formula for success when it comes to marketing.
But all successful people take their failures and turn them into a positive experience. By looking at them as learning opportunities, they can understand where they went wrong and learn to view it as a way to weed out the ideas and strategies that don’t work. Here’s a great quote from Thomas Jefferson to remember when you’re trying to learn how to value your less-than-successful endeavors:
“I have not failed. I've just found 10,000 ways that won't work.”
Now that’s a great way to motivate yourself when you’re feeling down!
Find support forums online.
This one probably goes hand-in-hand with seeking support from family and friends, but it has the extra advantage in that it offers support in an anonymous space with unbiased people and advice.
Finding a small business support group can be immensely helpful for discouraged business owners. You can share stories with others and get advice on how to get through tough times. You won’t feel like they “have to” say these things (like you might when talking to your mother, friends, or spouse) and you’re getting advice from people who truly understand what you’re going through. This can provide a different perspective that you can use to bolster your confidence once again.
We hope you’ve found this at least the tiniest bit helpful! If you have any suggestions for how to deal with discouragement, please leave them in the comments below.