So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still don’t seem to be going as planned. At this point, you’re frustrated and ready to tell them you’re finished—you want to work with a different internet marketing company. If you feel like this, you’re not alone. Many small business owners have felt the exact way you do—so in this article, we’re going to talk about making the most of your experience with internet marketing experts, and what you can reasonably expect while implementing your marketing strategy.
Internet marketing is not an overnight process.
When you hire a gardener to plant your garden and tend to the plants as they grow, you know the process will take time. You don’t expect a seed to germinate into a blooming flower the next day! The same thing goes for marketing. Internet marketing experts need to take a look at your individual case and plan accordingly. For example, some clients have zero presence on the internet—no website, no local listings, no blog. Others have been doing their own work and simply need assistance managing social media or content distribution. By the same token, there are industries in which there is a lot of competition—HVAC, roofing contractors, and auto mechanics. Other industries have an easier time ranking because they are one of a few businesses that provide a service in an area—people like dentists, medical specialists, or even psychics. Everyone’s case is different, and everyone takes a different amount of time to begin appearing on the first page. So how is this possible? Well, Google combs through data on a daily basis, and it begins to compare this data over time. So it makes sense that it’s not going to find your site, immediately deem it the “most relevant” and put it at the top of the search results above all of your competitors. It takes time for Google to weigh and determine site relevancy, so you must be patient as this process takes shape.
Changing things without consulting your marketing team can result in setbacks.
If you’re feeling antsy about a particular keyword not showing up, you might feel like you want to get rid of it and choose another. But if you go into your blog or Google Places and begin changing keywords around, you’ll eventually find that you can easily undo all the hard work you’ve put in already--even if you meant well. This isn’t to say you can never (or should never) change keywords—sometimes, you find that you’ll just stay on the second or third page indefinitely with the amount of competition you’re facing. In this case, talk to your marketing team and determine new keywords to use. Over time, you’ll hopefully see improvements for these terms. If you don’t see any new traffic growth over the first few months, then you definitely need to take a look at what’s going wrong and make adjustments accordingly. The main lesson here is to not go ahead and do things without consulting your team. You are, after all, paying them to help you rank. You should always understand one another and what your goals are. If there is no communication between you and your marketing experts, then you’ll essentially be throwing away money. You need to work together!
Get involved and learn about the process.
Obviously if you’re hiring internet marketing experts to manage your marketing strategy, it’s because you don’t have the time (or desire) to learn how to do marketing on your own. And that’s fine! But if you take the time to learn just a few basics about internet marketing, you’ll find that you can more easily follow along with the process and even enhance it. At Internet Local Listings, we do manage many clients’ Facebook pages and Twitter accounts. However, our clients often ask to be involved with the process, and we encourage it. By tweeting, updating your Facebook status, or writing content for your own page, you’re helping the process along and learning more about how to work with your internet marketing team as you go. That’s a great thing! By combining ideas and discussing tactics, you can enhance your team just like you would with traditional or word-of-mouth marketing. Give input, feedback, and get your hands "dirty", and you’ll get a lot more out of your internet marketing experience. If you would like to learn more about digital or online marketing, check out our Back to Basics series, where you can learn about SEO basics and discover simple changes you can implement on your site to help boost your rankings. If you want to hire a team of qualified internet marketing experts, simply give us a call at (888) 770-3950 or visit our contact us page and fill out a form. You can also use our scanner to see if your site is listed correctly across the internet! So contact us today to discuss your marketing concerns with our experienced, qualified internet marketing experts! Check out these pages for more information on internet marketing tips: